Video is enjoying a surge in popularity in the marketing industry right now, and with good reason. It’s much more dynamic than a simple print ad or email blast, and much more likely to get you the results you want. Here are some advantages that the medium offers to small businesses that you can help you determine what you want to emphasize when building your own video campaigns.
It Fits Neatly Into the Digital Age
You’ll never find a video in that outdated local newspaper that no one reads anymore. Video marketing is a tool of the modern era, and businesses that use it enjoy a certain level of perceived professional competency. They enjoy far better online exposure than businesses that stick to more traditional marketing channels, particularly in the red-hot social media sector (videos, especially short ones, are relatively undemanding, so people watch and share them frequently). Videos also very mobile-friendly if made properly, since they should use visual language and audio voice-over to convey information instead of text that may be hard to read on a small screen – since an increasing percentage of online browsing is done on mobile devices, this is extremely important. In this way, video lets you tap into the full potential of the market.
It Can Show Off The Product or Service in Unique Ways
A video lets your customers see your product in action and under real-world conditions. There’s a reason why unboxing videos are one of the most popular types of video on YouTube. People enjoy getting to see the whole product and how it can be used. They can gauge important things like the true size of the product, how smoothly and easily it operates, and the quality of the materials used to make it. With video marketing, you get these same benefits, but you also get more control over the presentation, letting you highlight the product’s positive points and downplay its negatives.
If you’re a service-based business, things are a little different, but video can still be helpful to you. Your product is your work or that of your associates, and your video can demonstrate the quality of the work and give your customers a more personal look at the professionals they are dealing with. All of these things are hard to do with most other marketing techniques, but marketing video excels at them.
It Doesn’t Cost Much, But Brings Excellent Returns
As a small business, you’re probably a pretty price-conscious organization. Making promotional video might sound like something that would be out of your price range, but that probably isn’t the case. Marketing videos don’t necessarily need elaborate equipment or a ton of expensive production time to make it worthwhile. Technology has come such a long way that you can often get the kind of crystal-clear footing with attractive editing and finishing touches needed for a great video for relatively little money. As always, more money does tend to result in a better final product, but in this case, the lower-end option can bring such a big boost to your sales and professional image that there’s no need to splurge if you can’t afford it. Even a small investment can get the many benefits of video marketing working for your business.