The Steps Essential for the perfect SEO

More than 60% of the images purchased by Adobe image database are downloaded for web use: sites, blogs, social networks, newsletters and banners. If this trend reminds us of the growing importance of images on the web, it also makes you wonder how to make the best use of your own images, to optimize the SEO of your website.

As well as there are effective methods to optimize the SEO of the text and editorial content of a site, so that its web pages appear in the first results of Google or Bing – we talk about SEO, for Search Engine Optimization , optimization for search engines – the images also benefit from SEO techniques to promote their SEO. Here are five tips to follow, at least for the most important images of your site or blog.

  1. Choose an evocative file name

In general, always check the file name of a photo, because it is often a number if you import it from the memory of your camera, or if it comes from a bank of images to Adobe. However, for search engines, a file name such as “image007.jpg” does not mean anything! Give him important information, that is, keywords to classify your photo. It will be essential, for example, to indicate the name of your brand and that of the product in addition to these main characteristics. Definitely for that you will need the Best SEO Company now.

  1. Optimize the size and format of images

On the web, very high resolution is not usually necessary. Search engines (and Internet users!) Prefer pages that load quickly. Choose the JPEG or even the PNG. Or the GIF! The format is very popular. Resize the images before transferring them to your server and try different JPEG compression formats to reduce the weight of the image – but do not degrade the photo too much, keep a good quality! Otherwise she would lose interest.

  1. Enter the ALT attribute

In the back office of your site or blog, when you add an important image, enter an ALT attribute with relevant keywords. This text is displayed when the image is loading; it is also very popular with people with a visual impairment, the browser reads this description of the image.

  1. Change graphic content regularly

As for editorial content, it is necessary to regularly renew the images of a website. If your site does not allow it, consider opening a blog and trying to write at least three articles a week. Search engines like novelty and image banks are full of quality visuals that will keep you in the iconographic trend!

  1. Use the same photo multiple times

If the same image is used multiple times on your websites, it should be better positioned on Google images, which will optimize the SEO of the website.

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