How the right SEO marketing companies can cost nothing

Why good SEO marketing companiesshouldn’t cost any money

When it comes to identifying digital marketing tactics and techniques, Search Engine Optimisation (SEO) is bound to be near the top of your list. The only problem with this is that it will be a priority for your competitors too. Therefore, you might need to spend a fair bit of money on SEO to push your website into a prominent results page position.

But before you dismiss the idea of investing in SEO, as according to its very nature is a ‘free’ way of gaining greater online exposure, you should consider your potential ROI. By implementing the right approach and introducing the correct tactics, SEO shouldn’t cost any money whatsoever.

The influence of organic search and why SEOmarketing companies earn their keep.

Did you know that 93 per cent of online experiences start with a search engine? Were you also aware that 70-80 per cent of users ignore the paid ads, focusing on the organic results instead? When combined, these statistics prove that in order to attract website visitors, you cannot afford to ignore the influence of organic results on search engines.

Online users know the difference between organic and paid results, typically choosing the former because they are usually more useful to them. This is because your audience automatically assumes prominent organic results contain relevant and valuable content, otherwise they wouldn’t be so high up.

On top of that, the instantaneous nature of the Internet combined with the convenience of modern-day devices such as smartphones and tablets mean that online users don’t have the time or inclination to scroll through pages of results to find what they are looking for. As a result, more so than ever before, it pays to be near the top of the SERPs (Search Engine Results Pages). And that’s where reputable SEOmarketing companies really do earn their keep. So many businesses will say “oh, I can’t afford SEO”, or “that’s going to cost me a fortune”. In reality, if the project is correctly understood, properly researched and well executed, goodSEOmarketing companies come without any true cost to your business. The importance here is the difference between price and cost: the price may be £500 or even £5000 a month but the truecost is measured by taking the price of the service from theincreased sales or business resulting from the campaign.

The effort and expense of SEO

It is important to note that SEO cannot guarantee you a front-page position on Google, Bing, Yahoo, or any other search engine. What’s more, there are certain situations and scenarios where PPC (Pay-Per-Click) ads may be more beneficial too.

SEOmarketing companies: ROIis paramount

However, the effort and expense of SEO is well worth it in the long run. SEO is cheaper than other digital marketing techniques and will attract higher click-through rates than PPC, as organic results are more trusted by online users.

Inachieving higher ROI, the bestSEOmarketing companies will always carry out thorough (even intensive) research into KEIs. The KEI is a term used in the SEOindustry to measure the efficiency of a particular keyword. KEI stands for Keyword Effectiveness Index. Simply put, those keywords which have good to high monthly search volume and have lower difficulty or competitionand which are a very close match to the business’ products or services, will have the highest KEIs. These are the keywords which will have the greatest positive effect on ROI.

SEO success will not come overnight and you may need to support it with other digital marketing campaigns. But if executed coherently and correctly, SEO won’t cost you any money, as your outlay will pale into insignificance when compared with more website visitors and greater sales figures.

seo marketing berkshire

Doinga quick Google search for “SEO marketing companies” + your location (“London”, “Berkshire” etc.) will give you a place to start. Next you will need to research their work and satisfy yourself they have proven their ability to handle your project. Berkshire SEOexperts,Wysi– based near Reading – are one of many SEOmarketing companies in the London and Thames Valley region.

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