Long tail keywords are more specific types of keywords, because they include more information than a normal keyword. For example, a broad keyword might be “tree surgeon”, but a long tail keyword would be “tree surgeon Tonbridge, Kent.” This keyword is much more specific than the broad keyword.
In this article, we’ll take a look at why you should focus on long tail keywords. The reasons may surprise you.
1. Interested Customers
Long tail keywords might include specific queries or locations, thus showing that the customer has a more specialized interest in the niche. Let’s go back to our tree surgery example from above. The broad keyword “tree surgery” is very vague and searchers who are searching that might only want a definition or they might want to learn about tree surgery in general. Since it’s so broad, that keyword doesn’t show much interest in the customer wanting to avail of tree surgery services.
In comparison, let’s look at “tree surgeon Tonbridge, Kent.” This keyword pinpoints with precision accuracy the customer’s intent. From looking at this keyword, we know that the customer wants to hire a tree surgeon in Tonbridge, preferably. While this keyword may get very few searches per month, those searches are precise and accurate, and are much more profitable than broad keywords. If you have a business ranking for those keywords, that person will be more likely to buy your services.
Long tail keywords might get less searches each month, because they are so specific, but these are the keywords which are easier to rank for. It is virtually impossible for a small business to start ranking for very broad keywords such as “tree surgery” or “confectionery” or “candles”, because these keywords are already dominated by big name websites such as Wikipedia, Amazon, and eBay. These websites have bulletproof SEO embedded within their online marketing, and so, it is impossible to get past them for such a broad keyword.
However, if you narrow down your keyword by turning it into a long tail keyword, such as “candle shop Kent” or “confectionery for birthday parties Kent”, the competition will decrease hugely.
This is because less websites have the exact long tail keyword “confectionery for birthday parties” embedded within their text. They might serve confectionery across the globe, but don’t specialize for birthday party catering or for Kent. That’s where your business comes in.
How Do I Rank For Long Tail Keywords?
You don’t need to write blog posts for certain long tail keywords specifically, but you can use the Google Keyword Planner to find keywords which might be profitable for your business. Don’t let the amount of searches daze you, if they only get fifty searches a month. If you think about it, that’s fifty interested people each month looking for your business’s products or services. Even if you retain a few of them after the first purchase, that’s enough to really increase earnings.
You might be naturally ranking for certain long tail keywords without even knowing. If your website contains a lot of textual content such as paragraphs describing your services, location, and products, the Googlebot will automatically strat ranking you for certain keywords. You can build up your blog post numbers to start creating more textual content for the Googlebot to scan.
However, if you find that you’d like to rank for a certain long tail keyword, you can write a blog post specifically with that phrase embedded in the title and in the text.
Many businesses ignore long tail keywords, because they think that these keywords won’t attract much searchers. However, the entire opposite will happen. By ranking for specific keywords, your website will attract highly interested customers who are much more likely to purchase your products or services.
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Years ago, small businesses find it extra challenging keeping up with the big brands especially in terms of marketing.
Fortunately, the introduction of social media marketing has changed all that.
Nowadays, even with limited marketing budget and manpower, small businesses already have a fighting chance, thanks to social media marketing.
If you are a small business who would like to try social media marketing, below are some smart ideas to get your marketing efforts off to a superb start:
Consider sharing curated content
Content curation is crucial if your immediate goals include growing your following and staying relevant.
For those who are not familiar with the concept, content curation is the process of finding interesting, beneficial, and high-quality content from the web and sharing them on your social media channels.
Why content curation?
Below are some of the benefits of content curation you can’t afford to miss out on:
It will give people the impression you are willing to help.
Sharing content from other industries will show people that you have a thorough understanding of your industry and that you are willing to go the extra mile to help educate your audience.
Personalize your shared content by adding in your own two cents on the topic when sharing it.
It will help establish your reputation as an authority in your industry
While there are several ways you can establish your authority, sharing insightful, interesting, and high quality content is considered one of the most effective.
It is also recommended that you share curated content that is riveting so your audience will be enticed to share it.
It can boost your SEO efforts
If you want to give your social media profile or website a boost, sharing helpful and interesting content can do wonders.
Even if the content is just shared, when it is compelling, it will show that your primary focus is on providing quality content for your audience.
It can help increase your social media following
Curating content can do more than just fill the gaps of your content calendar.
More than anything, it can also significantly increase your social media following.
Whenever your existing followers and fans comments, likes, and shares your content, it will also expand your social media reach.
Pick superb images to go with your content
A little trivia: humans can process visuals at least 60,000 times faster than text.
If you want to use that insight to work for your online marketing campaign, you can do so by making sure you pick exceptional images that will surely captivate your audience’s attention.
You can also use images to help educate them and make the information you are sharing way easier for them to digest.
The amazing thing is, sharing awesome images won’t cost you anything.
Nowadays, there are a lot of free images you can use without having to pay a single cent.
You just have to know where to look.
Fortunately, there are a lot of resources you can check out if you want to find stock images that will not cost you anything.
Create impressive and valuable content
As a general rule of thumb, your social media marketing strategy should be a balance between content you curate and content that you create yourself.
While the latter will entail both time and effort, when done right, it can dramatically increase site traffic and establish your reputation in the industry.
At all times, ensure every content you create gives something of value to the readers so they will keep coming back for more.
Also, when you provide exceptional and high quality content, people would become more confident about patronizing what you have to offer because of the value you deliver.
Other noteworthy benefits of providing first-rate content include:
- Your readers are more likely to share your content to their own connections, dramatically increasing your reach in the process.
- It will help establish your reputation as a trusted authority and an expert in your field.
- Quality content you share can help boost your SEO rankings.
- Impressive content might also entice social media influencers to share your content and recommend your brand to their own followers.
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