Archive for December 2016

Social Media Marketing is Making Competition an Even Field for Small Businesses

Years ago, small businesses find it extra challenging keeping up with the big brands especially in terms of marketing.

Fortunately, the introduction of social media marketing has changed all that.

Nowadays, even with limited marketing budget and manpower, small businesses already have a fighting chance, thanks to social media marketing.

If you are a small business who would like to try social media marketing, below are some smart ideas to get your marketing efforts off to a superb start:

Consider sharing curated content

Content curation is crucial if your immediate goals include growing your following and staying relevant.

For those who are not familiar with the concept, content curation is the process of finding interesting, beneficial, and high-quality content from the web and sharing them on your social media channels.

However, contents you should look for and share should be produced by those who are considered industry influencers and leaders and it should stand out in terms of usefulness and quality.

Why content curation?

Below are some of the benefits of content curation you can’t afford to miss out on:

It will give people the impression you are willing to help.

Sharing content from other industries will show people that you have a thorough understanding of your industry and that you are willing to go the extra mile to help educate your audience.

Personalize your shared content by adding in your own two cents on the topic when sharing it.

It will help establish your reputation as an authority in your industry

While there are several ways you can establish your authority, sharing insightful, interesting, and high quality content is considered one of the most effective.

It is also recommended that you share curated content that is riveting so your audience will be enticed to share it.

It can boost your SEO efforts

If you want to give your social media profile or website a boost, sharing helpful and interesting content can do wonders.

Even if the content is just shared, when it is compelling, it will show that your primary focus is on providing quality content for your audience.

It can help increase your social media following

Curating content can do more than just fill the gaps of your content calendar.

More than anything, it can also significantly increase your social media following.

Whenever your existing followers and fans comments, likes, and shares your content, it will also expand your social media reach.

Pick superb images to go with your content

A little trivia: humans can process visuals at least 60,000 times faster than text.

If you want to use that insight to work for your online marketing campaign, you can do so by making sure you pick exceptional images that will surely captivate your audience’s attention.

You can also use images to help educate them and make the information you are sharing way easier for them to digest.

The amazing thing is, sharing awesome images won’t cost you anything.

Nowadays, there are a lot of free images you can use without having to pay a single cent.

You just have to know where to look.

Fortunately, there are a lot of resources you can check out if you want to find stock images that will not cost you anything.

Create impressive and valuable content

As a general rule of thumb, your social media marketing strategy should be a balance between content you curate and content that you create yourself.

While the latter will entail both time and effort, when done right, it can dramatically increase site traffic and establish your reputation in the industry.

At all times, ensure every content you create gives something of value to the readers so they will keep coming back for more.

Also, when you provide exceptional and high quality content, people would become more confident about patronizing what you have to offer because of the value you deliver.

Other noteworthy benefits of providing first-rate content include:

  • Your readers are more likely to share your content to their own connections, dramatically increasing your reach in the process.
  • It will help establish your reputation as a trusted authority and an expert in your field.
  • Quality content you share can help boost your SEO rankings.
  • Impressive content might also entice social media influencers to share your content and recommend your brand to their own followers.

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